Grow Your Own Career | The Career Farm

Founder and CEO of sustainable pet brand Project Blu, Geryn Evans, talks to Jane about building a responsible brand, valuing businesses, and the risks an entrepreneur might undertake when they have attractive intellectual property.

Geryn prides his company on its genuinely disruptive approach to pet furnishings, by using recycled materials and avoiding fabrics with a high carbon footprint.

After leaving a large US consultancy firm and joining the family business, Geryn developed his interest in product design but became disheartened by what he saw as a race to the bottom in quality. After forming Ralph & Co, which supplied dog beds to leading retailers, he formed Project Blu to focus on sustainability, and was accepted to an accelerator programme in February 2020.

Jane and Geryn discuss the key traits of successful entrepreneurs, approaches to risk, and how to be a self-starter.

Direct download: 20-09-23_Geryn_Evans.mp3
Category:general -- posted at: 12:00am UTC

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