127: How to Get Hired by Google and Big Tech with Fredric Kalinke

Our guest this month is Frederic Kalinke. Frederic runs Exactimo, a company that delivers digital boot camps to business school students across the world.

Previously Frederic worked at Google on their marketing and sales graduate program, where he managed millions in advertising budgets.

 

You will learn:

* Google's application process

* Google's 4 pillars for every job candidate

* The skills that make you stand out at Google

* How to get an internal referral at Google

* How to create 'reviews' and not resumes

 

Quote:

"Applying to Google directly is like going through the front door and there might be loads of those bouncers, whereas getting a referral is like going through the side door." - Frederic Kalinke

 

Links:

Closing Balances: Business Obituaries from the 'Daily Telegraph' by Martin Vander Weyer 

The Everything Store by Brad Stone

Influence: The Psychology of Persuasion by Robert Cialdini

How to Win friends and Influence People by Dale Carnegie

'Business Breakdowns' podcast

'Business Wars' podcast

 

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